Search Engine Marketing
If your visiting this site it means you have probably realized that your website is invisible to the Internet without at least the basic optimization. And if you haven’t built your site from the ground up with these in mind using advanced SEM techniques….well then we have allot of work to do to make you stand out. A website doesn’t just need to look great visually, what’s behind the scenes in the code actually makes the difference on whether your site will be seen by the search engines and placed high up in the rankings. Believe it or not your site is probably visited by Spider, Bots, or Crawlers from search engines daily. And it takes allot of work to give those bots the message you want to send.
You might not know this either. If you have a poorly designed site no matter how flashy, the bots usually can figure that out and leave without doing anything but logging your website name and location. Most web developers don’t even know how to give those little search engine visitors permission to gather information from your site or how to market your site. And if they don’t give those little search engine visitors permission, they just leave you and go away.
SEM is a relatively new term that describes changes, entries, and the design of websites that make them easier for search engines to crawl and receive the marketing message your company is trying to promote. Marketing a web site must use various advanced techniques to make it more visible on search engines. These techniques are completely different than those used in search engine optimization (SEO), the buying buying of Pay Per Click (PPC) ads or using a combination of both of these options which is included in every one of the SEO Packages we provide.
There are many techniques incorporated in good a properly marketed, SEO, SEM website such as the following:
- Strategic Tagging
- Keyword Research
- Title Tag Optimization
- Robots.txt Optimization
- W3C Validation
- Working on HTML Source Code
- Editing Content
- Image & Hyperlink Optimization
- Web 2.0 and Social Media Optimization
- Social Bookmarking
- Blog Writing
- Press Release Writing
- Article Submission
- Video Optimization
- RSS Feeds
- Link Development
- Manual Link Requests to Related Sites
- Submission to Local & International Search Engines & Directories
- One-Way Links
- Title tags
- Image optimization
- Site maps
- HTML design
- ASP. and other coding such as Java and Flash
- Link URL’s
It’s a lot of work and if you don’t spend your life studying the changes in the industry, training and doing constant monitoring of the web tools provided by third parties and search engines your competition will get the edge. And in every industry you will see your competition that uses SEO and SEM to gain an edge. If you see your competition on the first or second page of Google, MSN, Yahoo, Ask, or Bing they are doing a comprehensive SEO and SEM campaign.
- Time after time the SEO Technology Masters have brought websites that were invisible on the Internet to stick out like they are virtually the only website available for a product or service.
- Time after time we have proven that regardless of the competition in your industry we can strategically improve your websites standings and search ability on the Internet.
It looks like we’re in an economic down turn. Right now is the time to stand out, above the others. Don’t try this yourself. Every month we take every site we provide SEO and SEM services for through a 131 point checklist to make sure they stay on top. And the checklist grows every month as search engines and the competition changes the requirements. We constantly monitor what it takes to keep every website in the top of the standings on all the major search engines.
Give us a call or e-mail us today and see what we can do for you! Don’t wait. In the web world. What you do today won’t have a serious impact for 3 to 6 months.