Search Engine Optimization
So how do you get the best results for every dollar?
SEO involves using various strategies in the design, contacts with major search engines, linking, using third party tools, formulating relevant content, and sometimes the use of Pay-Per-Click(PPC) to increase your websites rankings for keywords. (PPC are sponsored listings were the advertiser pays the search engine each time the ad is clicked on to increase standings.)
The Internet is now the telephone book and if you do not have SEO performed your website will be lost in the 2+ billion other sites. Your business needs to do the equivalent of a full page ad in the telephone book on the Internet. And that is having your site come up on the first page of any search engine for your keywords.
It pays you to do SEO and it is tracked by return on investment(ROI). This is usually measured in click-through’s to your website, site traffic, organic search listing rank, leads and resulting in sales, and all of these are tracked by third party tools.
It’s a lot of work and our company employees live their lives around being the best at Internet marketing. In the SEO industry, training and doing constant monitoring of the web tools provided by third parties and search engines is the only way to stay above the competition so your company can maintain the winning edge. In this world you must use SEO and SEM to gain an advantage over your competition or your site will be lost amongst the millions of others on page 10+ of each search done on a search engine. Which is virtual darkness where no one visits.
You should not try to do SEO yourself as it IS an exact science that changes sometimes weekly. Trying to do your own SEO can cause your website to be blacklisted and banned from many of the search engines. Many of the original techniques for getting excellent standing have become known as "SPAMMING" search engines. And they bring down your domains reputation and can get you banned permanently.
Every month we take every site we provide our service for through a 131 point SEO checklist and the checklist changes monthly based on what new techniques are being used. The techniques change almost daily and the competition is always trying to out do everyone else. It is a war and we usually come out the winners.
SEO Technology Masters constantly monitors and analyze these changes and we implement what we learn in to every one of our customer websites. If you see your competition on the first or second pages on any Google, Yahoo, or Bing search. Trust me. They have a professional SEO company representing them. Do you? We can help.
Give us a call or e-mail us and see what we can do for you! Don’t wait. In the web world, what you do today won’t have an incredible impact for 3-6 months.